Think tank
We study markets, user behavior and policy environments to identify problems worth solving and the conditions a solution needs to succeed.
About
About 28B Labs
28B Labs is an innovation think tank and startup studio focused on building products that make lasting societal impact in emerging markets.
The 28B Labs Mission
Our mission is to turn the biggest challenges facing emerging markets into opportunities for meaningful, sustainable ventures. We believe that technology built with, not just for, local communities can unlock economic growth and improve everyday lives.
28B Labs combines the curiosity of a research institute with the speed of a product team. That blend lets us understand problems deeply and still move quickly from idea to working product.
What we believe
- Great ideas exist everywhere; opportunity does not, yet.
- Impact and profitability can and should grow together.
- The best products start with listening.
- Local talent is the engine of lasting change.
The 28B Labs Model
28B Labs works across three connected disciplines, so every venture benefits from research, engineering and growth expertise from day one.
Startup studio
We incubate and co-found ventures, providing shared product, design, engineering and operations support to help new teams launch faster.
Product agency
We partner with organizations that need custom software or digital marketing, applying the same rigor we bring to our own ventures.
Principles That Guide 28B Labs
These principles shape how 28B Labs chooses projects, builds products and works with partners.
Impact first
We prioritize ideas that improve access to essential services, create jobs or strengthen communities, and we measure outcomes, not just outputs.
Grounded in local insight
We design around real users, their devices, budgets and connectivity, so products work in the environments where they are actually used.
Build lean, learn fast
Small experiments and quick feedback loops help us spend resources on what works and change course early when something does not.
Partnership for the long term
We stay involved beyond launch, supporting founders and partners as products mature, teams grow and new markets open up.
Build the Next Venture With 28B Labs
Whether you are a founder, an organization or a researcher, we would love to hear what you are working on.
Get in touch