Startup Studio
We co-create new ventures from the ground up, pairing founders with the product, technical and commercial support needed to reach early traction.
Innovation Think Tank for Emerging Markets
28B Labs: Building Products That Create Lasting Societal Impact
28B Labs is an innovation lab and startup studio. We research real problems in emerging markets, then design, build and grow the software products and ventures that solve them.
What 28B Labs Does
28B Labs brings together research, product engineering and go-to-market expertise under one roof, so promising ideas can move from insight to impact without losing momentum.
Software Development
Our engineers design and ship web and mobile products that are reliable, affordable to run and built for the realities of local users and networks.
Growth & Marketing
We help products find their audience with positioning, digital marketing and community-driven growth strategies grounded in local context.
How 28B Labs Builds Ventures
Every 28B Labs project follows a simple, evidence-led process that reduces risk and keeps the focus on the people a product is meant to serve.
Research the problem
We start in the field, talking to users and mapping the economic and social forces behind a challenge before proposing any solution.
Prototype and validate
Lightweight prototypes and pilots test whether an idea solves a real need and whether people are willing to adopt and pay for it.
Build and scale
Validated concepts become production-ready products, supported by the team, partnerships and growth plan needed to scale sustainably.
Why 28B Labs Focuses on Emerging Markets
Emerging markets are home to the world’s fastest-growing populations and some of its most creative entrepreneurs. They also face gaps in infrastructure, finance, health and education that existing products often fail to address.
28B Labs exists to close those gaps. By combining local insight with modern technology, we build products designed for the people who need them most, rather than adapting solutions made for somewhere else.
- Products designed around local users, devices and connectivity
- Ventures measured by social impact as well as commercial growth
- Long-term partnerships with founders, organizations and communities
- Practical research that turns insight into action
- A commitment to entrepreneurship across Africa and beyond
Partner With 28B Labs
Have an idea, a challenge or a venture that could change lives? Tell us about it and let’s explore how we can build it together.
Contact 28B Labs